PERFIL DO BIBLIOTECÁRIO: COMPETÊNCIA EM COMUNICAÇÃO E LIDERANÇA PARA A DESCONSTRUÇÃO DE ESTEREÓTIPOS

Abstract

This article presents considerations about the librarian and how the proficiency and the skills in communication are important for his/her performance and it develops a leadership profile and professional recognition, thus demystifying the profession stereotypes. There are three main approaches: The librarian history and profile, the competences and skills for the information professionals in the current work field and the communication for leadership and to deconstruct the stereotypes. The research was performed by a qualitative method grounded on the bibliographic survey in the librarianship field, communication and leadership which shows the communication as an essential element in the librarian field of work, who is also considered an information expert. It’s concluded that the authors researched support that the development of competences and skills of communication along with the leadership profile promotes a new culture in the relationship between the librarian and users/ clients of the library and other organizations related to his/her field of work. This is a breakthrough in the negative imaginary that the society has of the professional of this area and it values his/her social part while a citizen.